Fellow Sector Support and Development Provider Central Coast & Hunter are delivering a Digital Marketing /Client Management: Why CRM & CMS Must Work Together webinar

• 19 November 2025
• 9am-10.30am AEST
• Register here 

- CRM vs CMS explained - Why they must work together - Building a connected digital journey

19 November 2025 Digital Marketing Meets Client Management: Why CRM and CMS Must Work Together in Aged Care

Presenter: Glenn Payne

To compete and grow in aged care, organisations need more than a care system, they need a complete digital strategy. In this webinar, we will unpack the distinct but complementary roles of CRM and CMS platforms. You will learn how tools like Zoho CRM and HubSpot drive marketing, enquiry conversion, and engagement, while CMS platforms manage care delivery, compliance, and ongoing service. Most importantly, we will show how integrating the two creates a connected digital journey, from the first touchpoint to long term care.

You will learn:

• The key differences and roles of CRM and CMS in aged care
• Why integration between the two is essential
• How to build a connected digital client journey
• What you are missing if you only use a CMS

This webinar is hosted by Three Digital

Organised and provided by Sector Support and Development Central Coast and Sydney Inner West.

SSD is funded by the Commonwealth Dpeartment of Health and Aged Care.